ABout me
I am a visual storyteller who believes that every environment, whether digital or physical, should be built around the human experience.
My life perspective is rooted in a background in international development, where I learned that the most effective solutions are those that lead with empathy and a deep understanding of the community they serve. I carry this human-centered approach into the design of every product I touch, ensuring that technology serves the user—not the other way around.
In a high-tech landscape often dominated by complexity, I act as the "eyes and ears" for the end-user. My mission is to translate sophisticated technical capabilities into digestible, intuitive experiences. By prioritizing discoverability and ease of use, I minimize cognitive load, allowing users to navigate even the most complex systems with clarity and confidence.
Why “XOCO”?
My design philosophy is informed by an unconventional origin: the study of indigenous, pre-Columbian cultures in Central America and their use of cacao, the main ingredient in chocolate, pronounced by mesoamerican groups as “Xocolat”. By exploring the complex religious and social significance of cacao within these communities, I developed a unique perspective on how environments and experiences foster human connection.
I view design as an opportunity to facilitate interaction and build lasting resonance. Whether I am building a brand or a digital experience, my work remains anchored in the belief that the most impactful design is that which unites us.
Reach out
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