Ryan Hubbard
Companies I’ve worked with
AI Strategy & Product Orchestration
I earned my Google AI Professional Certification, but the more useful credential is what I've actually built: a safety navigation app using real-time spatial AI, a music marketplace that scrapes and validates live event data, and three years of experience directing AI-assisted design workflows at production scale.
AI doesn't replace design judgment. It amplifies it - when someone senior enough is driving.
Product Design
The journey to connect api producers with consumers
At Verizon, I led UX design across the full API First platform - a multi-product ecosystem serving both the developers who build APIs and the teams who consume them.
This Producer Portal consolidated five legacy tools into one unified workspace, resulting in an 800% increase in successful API deployments in year one.
The Consumer Hub cut Time to First Call from 12 minutes to 3, supporting 250 billion API calls across multiple business units in 2025.
The Capability Map gave the entire organization its first searchable, visual index of existing technical assets - accelerating project kick-offs by 600% and eliminating months of redundant engineering work.
redefining “maps” in an ever-evolving world
I've spent years designing spatial systems that most designers never touch - indoor wayfinding for NFL stadiums, hyper-precise outdoor navigation for autonomous vehicles, and LiDAR-based 3D digital twins for industrial environments.
Maps aren't just a tool I use. They're a design discipline that shapes how I think about every complex system.
About the designer
My name is Ryan Hubbard and I'm a product designer with 10+ years of experience. I spent three years as a Peace Corps volunteer in Nicaragua - and that's where I developed the design instinct I've relied on ever since:
If a solution doesn't fit the reality of the person using it, it's not a solution.
That mindset has carried through everything from API portals at Verizon to apps I've built from scratch. I design for the person on the other end, whoever they are and whatever system they're navigating.
When I’m not designing… I’m still designing.
Illustration and printmaking have been part of my life for over a decade. Drawing from the sea, I design high-performance swimwear and textiles for elite athletes - Olympians, professional water polo players, open-water swimmers - in a long-running collaboration with Hardcoresport.
Same obsession as the product work, different material: design that has to perform under pressure, on a body that's moving fast.
I’m a designer to my core. It brings me immense joy to share my designs with the world.