Ryan Hubbard
Companies I’ve worked with
AI Strategy & Product Orchestration
I earned my Google AI Professional Certification, but the more useful credential is what I've actually built: a safety navigation app using real-time spatial AI, a music marketplace that scrapes and validates live event data, and three years of experience directing AI-assisted design workflows at production scale.
AI doesn't replace design judgment. It amplifies it - when someone senior enough is driving.
Product Design
The journey to connect api producers with consumers
At Verizon, I led UX design across the full API First platform - a multi-product ecosystem serving both the developers who build APIs and the teams who consume them.
This Producer Portal consolidated five legacy tools into one unified workspace, resulting in an 800% increase in successful API deployments in year one.
The Consumer Hub cut Time to First Call from 12 minutes to 3, supporting a platform that scaled past 500M API calls per month across multiple business units.
The Capability Map gave the entire organization its first searchable, visual index of existing technical assets - accelerating project kick-offs by 600% and eliminating months of redundant engineering work.
Cartography
redefining “maps” in an ever-evolving world
I've spent years designing spatial systems that most designers never touch - indoor wayfinding for NFL stadiums, hyper-precise outdoor navigation for autonomous vehicles, and LiDAR-based 3D digital twins for industrial environments.
Maps aren't just a tool I use. They're a design discipline that shapes how I think about every complex system.
About the designer
My name is Ryan Hubbard and I've led UX across a Verizon API ecosystem handling 500 million calls a month, designed wayfinding systems for Super Bowls, and built AI-assisted apps from scratch. That range isn't accidental -- it comes from 10+ years of working at the intersection of complex systems and the humans who depend on them.
The instinct behind all of it came from three years as a Peace Corps volunteer in Nicaragua. When resources are scarce and stakes are real, you learn fast that empathy isn't a soft skill. It's the first technical requirement.
When I’m not designing… I’m still designing.
Illustration and printmaking have been part of my life for over a decade. Drawing from the sea, I design high-performance swimwear and textiles for elite athletes - Olympians, professional water polo players, open-water swimmers - in a long-running collaboration with Hardcoresport.
Same obsession as the product work, different material: design that has to perform under pressure, on a body that's moving fast.
I’m a designer to my core. It brings me immense joy to share my designs with the world.